A portfolio built brand by brand.
We don't have a big roster, and that's on purpose. We back the brands we want to spend our time on, and we stay close to the people building them. Here's who we're working with now, plus the brands we've been part of along the way.
Categories we invest in:
FOOD & BEVERAGE
Beauty & personal care
Longevity & Wellness
Household products
Pet care
Current Investments
Our History of Brands
The brands below reflect the careers of Clayton Christopher and Brian Goldberg prior to Astō. None of these are Astō investments.
Austin Eastciders set out to make cider the way it was meant to be; crisp, dry, and crafted with real bittersweet cider apples instead of cloying sugar.
Status: Active
Beard Club is the grooming brand that meets bearded guys exactly where they are with high-quality growth, grooming, and hardware products at honest prices, delivered with a healthy dose of humor.
Status: Active
BeatBox is the world’s tastiest party punch and a true category disruptor. Born in 2011 as an MBA project at UT Austin and launched into the spotlight by a 2014 Shark Tank appearance, BeatBox has become one of the fastest-growing ready-to-drink brands in the country.
Status: Active/Partially Realized
Bloom is the wellness brand that made greens fun. Founded in 2019 by Mari Llewellyn and Greg LaVecchia, Bloom exploded onto the scene with its TikTok-famous greens and superfood powders and quickly became the #1 brand in its category.
Status: Active/Partially Realized
BPN is the supplement brand built on a simple creed: Go One More. Founded in 2012 by Army officer Nick Bare out of a college apartment, BPN makes transparent, third-party-tested performance and wellness products trusted by athletes.
Status: Active/Partially Realized
Good Culture is on a mission to drag cottage cheese out of the ’70s and into the spotlight. Founded in 2015, the brand reinvented a forgotten staple with clean, simple ingredients and zero gums or fillers.
Status: Active/ Partially Realized
Founded in 2013, the brand became one of the first to ride the U.S. cold brew wave, canning smooth, low-sugar, 100% Arabica coffee that delivers “better, not bitter” energy for the on-the-go crowd.
Status: Realized
Kitehill crafts premium, chef-inspired plant-based dairy alternatives using traditional culturing techniques and high-quality California almonds. Their innovative product lineup includes delicious, dairy-free cream cheeses, yogurts, and pastas designed to deliver great taste without compromise.
Status: Realized
KOS is plant-based nutrition that actually tastes good. The brand has built a devoted following with organic, great-tasting plant proteins and superfood blends, proving that clean, conscious nutrition can win on flavor and nutritional profile alike.
Status: Realized
Nulo is premium pet food for pets who deserve better. Founded in Austin, the brand crafts high-meat, low-carb recipes with functional ingredients like probiotics, fueling active, healthy dogs and cats.
Status: Realized
Nutrabolt is a global active health and wellness powerhouse on a mission to maximize human potential. Founded in 2002 and headquartered in Austin, the company is home to category-defining brands like C4 Energy; one of the fastest-growing energy drinks in the U.S.
Status: Active/Partially Realized
Onda is a premium, 1990s surf-inspired beverage brand co-founded by actress Shay Mitchell that specializes in canned, sparkling tequila seltzers. Crafted with 100% blue Weber blanco tequila and real fruit juice, their light and refreshing drinks contain 5% ABV, 100 calories, and zero sugar.
Status: Realized
Physician’s Choice is on a mission to make high-quality gut health accessible to everyone. Founded in 2017 in Colorado, the brand became the #1 best-selling probiotic on Amazon by pairing science-backed, doctor-developed formulas with effective, rigorously tested ingredients.
Status: Active/Partially Realized
REBBL crafts organic, plant-based protein shakes and elixirs powered by super herbs and adaptogens designed to support daily wellness. As a purpose-driven brand, the company focuses on ethical, impact-sourced ingredients and donates a portion of its sales to support the fight against human trafficking.
Status: Realized
Torani has been flavoring the world since 1925, when Rinaldo and Ezilda Torre brought their syrup recipes from Lucca, Italy to San Francisco’s North Beach. Credited with creating the world’s first flavored latte, the family-owned brand has grown from five original flavors to a portfolio of 150+ sold around the globe.
Status: Active
Waterloo is sparkling water with the volume turned up. Bolder flavors, bigger bubbles, and zero compromise. Founded in 2017, it rocketed to become the #1 sparkling water at Whole Foods and one of the fastest-growing independent brands in the category.
Status: Realized
The brands shown reflect the investing and operating careers of Clayton Christopher and Brian Goldberg prior to and outside of Astō Consumer Partners. None is an investment of any Astō fund, and no performance information is presented. Pre-Astō Investments were made on behalf of Christopher & Co. LLC, BB Access, NB Access GP, CAVU Ventures, or Redbud Brands, in some cases under different strategies and market conditions than those of Astō. Operating History reflects founding or executive roles, not investment advisory activity. Founder Eco-System reflects personal investments or advisory relationships of the individuals named. Past involvement with any brand shown is not indicative of the future performance of any Astō fund. The brands shown do not include all investments made by or involvement of the individuals named. A complete list is available upon request.
The real value lives beyond the cap table.
Yes, we invest. But the part that matters is everything that comes after. The partnership, the network, the experience, the time spent in the room with you.
A partnership mentality
We invest in people as much as in brands. Our relationships with founders outlast our investments and inform every introduction, decision, and conversation we have together.
Capital-markets experience
We've been part of strategic exits and IPOs across consumer categories and we know what brands need to look like, financially and operationally, before those conversations are even worth having.
An industry network
Four decades of operator and investor relationships across food, beverage, beauty, wellness, and the rest of the consumer aisle. When you need to talk to a buyer, a broker, or a bank, we know who, and they take the call.
Inception to exit
We've built brands from a single product to multi-channel businesses and we've helped lead them through every stage of the operating arc: the launch, the slowdown, the second wind, and the door at the end.
Omnichannel depth
From DTC and Amazon to mass, club, specialty, and grocery. We know how product moves through every channel, and what it takes to win shelf, repeat, and category.
A long record of advising
Decades of advising management teams across consumer categories, including the ones we didn't invest in. We've spent more time in operator chairs than most funds have existed.
The experience described above reflects current Astō resources and the professional and investing careers of Clayton Christopher and Brian Goldberg, including activity prior to and outside of Astō Consumer Partners. Past experience is not indicative of future results.
“Scaling Clean Skin Club while jumping from DTC powerhouse into a category-defining retail brand isn't something you do without the right partner. Astō was that partner. As former operators, they understood our mindset, matched our intensity, and shared our unyielding commitment to clinical validation and product excellence; opening the right doors with the right retailers at exactly the right time.”
Ben-David Imberman, CEO & Co-Founder, Clean Skin Club
“Our relationship with Astō Consumer Partners has been four years in the making, and it's grown into something built on real trust and a shared vision for scaling a category-defining brand. Their combination of operational depth, founder forward thinking, and long-term perspective is exactly what we were looking for out of a partner. They have strong intuition on innovation and understand the omnichannel playbook, which has helped Oats Overnight effectively scale the business profitably, while staying relentlessly focused on our customers.”
Brian Tate, Founder & CEO, Oats Over Night
“When we were evaluating partners for Starface, we weren't looking for a passive check. We needed a firm that understood consumer brands at a genuine level and could operate as real partners when things got hard. Astō has been exactly that. They come with a point of view, they share data across their portfolio that actually helps us make better decisions, and they don't flinch when the conversation gets difficult. That's rare.”
Brian Bordainick , Co-Founder, Starface
The individuals quoted are founders or executives of Astō portfolio companies. They are not clients or investors in any Astō fund and received no compensation for these statements. Astō is an investor in the companies these individuals lead and maintains an ongoing relationship with them, which may give them an incentive to describe their experience favorably. The companies shown do not represent all Astō investments, and these experiences may not be representative of other portfolio companies.